There aren’t enough superlatives to describe Chester Osborn, but we’re going to try.
This fourth generation Winemaker, who heads up the eminent d’Arenberg dynasty, has one of the most extraordinary minds we’ve ever encountered.
The winery may be rich in tradition, the brand may export to more than 60 countries around the globe, but that doesn’t stop Chester’s mind from ticking over a squillion miles an hour, constantly brewing up the groundbreaking concepts he wants to try next.
Chester’s a genius whose creativity knows no bounds (take d’Arenberg’s new cellar door, the d’Arenberg Cube, which is based on a Rubik’s Cube), and his courage in making bold and brave choices is simply awe-inspiring.
Who else would come up with wine names like The Athazagoraphobic Cat, The Old Bloke & The Three Young Blondes and The Daddy Long Legs, or spend $14 million building a cube for a cellar door? While at the same time ensuring the brand’s integrity stays firm, ensuring its loyal followers still see it as their perennial dependable staple?
Chester came to us to reinvent d’Arenberg’s brand and packaging, which was pretty lifeless at the time and in no way reflected the quality of the goods. He came to every creative meeting, a whole heap of novel ideas and solutions got shot across the table and some truly exciting design thinking was produced.
We love working with Chester, because he pushes every boundary that has ever existed in the field of winemaking and in turn, we get pushed too. Finding the solutions to bring his brilliance to life has been one of the challenges and highlights of our career, and Chester’s far from finished yet. Watch this space.
