Work.

Voice® McLaren Vale Distillery.

Brand Strategy.
Branding.
Packaging.

Constructing a world-class distillery bang in the middle of a renowned wine region was always going to take a lot of gumption, but the Rochfort family—led by the unparalleled zeal of John Rochfort—do not scare easily.

They’re determined to create exclusive, premium whisky and deliver it on the world stage, but it’s not the scent of money that drives them. This is a deep, passionate family who desire a legacy for generations to come.

This kind of set up doesn’t come cheap and requires a steadfast vision of faith and excellence, plus a whole heap of pluck and nerve. The Rochforts know that if you want to create the best, you have to invest in the best, so the integrity of every single stage of their operation is unsurpassed. No expense is spared when it comes to the wood, water quality, production environment, grain and distillation methods.

Every member of the family brings a different talent to the table, which are pooled in a wildly passionate pot that is determined to create the world’s best whisky. The result is a seamless, unstoppable and exceptionally well-oiled machine that has pumped out a sublime first preview retailing for $500 for 350mL.

It’s a huge benchmark that has set the stage for what’s to follow—the elite Bloodstone Collection.

When John brought his crackling energy and unbridled enthusiasm to us, we were pumped. What a client, what a concept, what a product and what a team. Can’t wait to watch this one soar.

Design thinking starts now.

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