This was a once-in-a-lifetime opportunity to take stock of a fascinating brand story and produce new wine labels for one of Australia’s most extraordinary vineyards.
Jonathan O’Neill and Tony Worthington, from Sevenhill, knew what was at stake and were present and active in every discussion. We understood why. After all, these are the oldest vines in the Clare Valley, established by the Society of Jesus in 1851. But the history in these vines go far, far deeper, back to 1521 when the future founder of the Jesuits, Ignatius Loyola, was gravely wounded in a battle with the French. While recovering from his injuries, and reading about the work of Saints, he experienced a conversion and founded the Society of Jesus where, like many religious orders at the time, he helped lead a winemaking revolution. Knowing it was his loyal followers who sailed the seas over to South Australia and planted these very vines made for a very special proposition.
Sevenhill has long owned the alter wine market, but the quality of these ancient vines obviously cannot be denied. The team knew it was time to take it up a notch and share them with the world, which is what led them to Voice.
To be a real contender in the commercial wine market, Jonathan and Tony knew Sevenhill’s image needed a serious overhaul. The vineyard’s rich religious history had to gently take a back seat and let those heavenly grapes do the talking. But being the biggest champions of the brand, these guys were fiercely protective of it, too. This led to many passionate discussions and finally, an epiphany.
To pay homage to the visionaries who created the Clare Valley’s first winery, we used a combination of two printing technologies on the new Sevenhill Range of wine labels. The application of paper labels followed by an over-printed journey line was not only a fitting tribute to the past, but signalled exciting times ahead in the future.
Sevenhill’s wine packaging was featured in the Message on a Bottle exhibition.