Work.

Voice® Golden Amrita.

Branding.
Wine Packaging.

Didi Liu’s family are purveyors of the most elite-grade and in-demand aged Pu’er Tea in the Yunnan Province, and her pedigree shines through.

Didi gets quality. Being raised in a family business of this echelon means Didi not only understands the importance of a stellar product, but also the fruits of a hard slog, the virtue of patience and the rich reward from an unrelenting and scrupulous eye for detail. 

When Didi purchased a small estate vineyard in the Barossa Valley and moved into the wine market, she set about lavishing the vines with the same intensity of care and attention she watched her family bestow on their precious ancient tea trees in Yunnan.

And, like the Pu’er tea that is coveted and sought out the world over, she wanted her wine to not only beget a new level of luxury, but also gift those who drink it with wishes of health and prosperity.

This is how Golden Amrita was born. Design-wise, we used shapes and imagery to imply this narrative. We used high-quality embellishments and an opulent finish and presented it in a gift box that lights up when opened. 

It was sheer joy to create this work alongside a truly inspirational founder who left no stone unturned to deliver excellence. 

Design thinking starts now.

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