Adelaide Festival of Arts is one of the world’s most revered arts festivals.
For 55 years, the event has painstakingly gathered the most epic standard of world-class musicians, internationally acclaimed theatre, cutting edge dance, alluring visual arts and legendary writers—treating audiences to an annual arts heaven during March’s warm days and balmy evenings.
Everyone adores the Festival, it’s an institution and it’s all over Adelaide when that time of year rolls around. Artistic Director David Sefton is the virtuoso who masterminds the whole festival, scouting the crème de la crème of the Arts world to assemble the all-star lineup.
Given his discerning eye for selecting creative talent, you can imagine our excitement when he approached us to create the identity for the Festival’s 30th anniversary—a momentous occasion for the Festival and the State.
Working with David was insightful, giving us full creative license and trusting our talents and instincts throughout the entire journey. We thrived in this space and were elated to return his investment with record ticket sales, sold out shows and the work being recognised by our peers at the national design awards.